FEES + TOPICS 2010: Innovation + Marketing
Peter Drucker on “the two functions of business”:
“There are two functions, and two functions only, of any business:
innovation and marketing”.
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Innovation + Marketing
Since 1970, Dr Michael Hewitt-Gleeson has given masterclasses and lectures to audiences on INNOVATION and MARKETING.
Around the world he has been sought by organizations and corporations from the United Nations, and the White House to IBM, Fujitsu, BMW, General Electric, AMP, Telstra, Vodaphone, Saatchi & Saatchi, Australian Institute of Sport and St Kilda Football Club.
He’s been invited to lecture around the world in Canada, China, Bermuda, Indonesia, Tahiti, New Zealand, Sri Lanka, Singapore, Malaysia, Vietnam, Netherlands, Mexico, Spain, France, Israel, Japan, Italy, Greece, Malta, Saudi Arabia, the United Kingdom, the United States and Australia.
Personal Appearance Fees – AUSTRALIA & INTERNATIONAL
Dr Michael Hewitt-Gleeson’s personal appearance fees include:
Research, Pre-event Client Consultation, Planning & Preparation, Production of Handouts, Live Presentation, Report & Recommendations (where appropriate).
• There is no limit to the number of participants at any event.
• Recording and replication by prior written agreement.
• 50% deposit on confirmation of booking.
• In addition to Appearance Fees client provides Business Class travel and accommodation and airport transfers.•••INTERNATIONAL: 50% surcharge on all fees•••
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“MULTIPLY YOUR BUSINESS BY TEN IN 2010!”
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• 1 hour Keynote/Conference – AUD$6,500.00
For breakfast, lunch or dinner meetings; conference motivational presentations; keynote addresses; or branch, regional or national sales meetings.
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• 2 hour MasterClass – AUD$8,500.00
This intensive and interactive Masterclass is used for imparting mastery of skill, not just knowledge and entertainment, and there are a choice of three different skill themes: THINK/SELL/LEAD. Clients use the MasterClass for in-house training, off-site professional development, sales and marketing conferences, or management development at any level.
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• Full Day Rate – AUD$11,500.00 (in Australia).
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YOU CAN PREVIEW TWO OF MICHAEL’S PERSONAL APPEARANCES:
- http://video.google.com/videoplay?docid=8711542767099301869
- http://video.google.com/videoplay?docid=-1914750376913106627
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KEYNOTE or MASTERCLASS—How to choose?
What is the big difference between the Keynote/Conference and the MasterClass presentations?
The big difference is between knowledge and skill.
KEYNOTE
Conference audiences enjoy the Keynote Presentation because it gives them knowledge—it’s informative, provocative and entertaining. The audience leaves on a high which helps make the conference or meeting a success.
MASTERCLASS
Participants in the MasterClass take away skill. In addition to getting knowledge, they participate in a series of 3-minute drills. It’s fun, interactive, challenging and they get a measurable increase in skill which they take away to use in their business or career and at home with their family.
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MASTERCLASS TOPICS: THINK + SELL = LEAD
“Thinking is the skill of leading your self. Leadership is the skill of helping others to lead themselves. So is selling. Like all skills, thinking, selling and leadership can be learned and developed with training”.
- Michael Hewitt-Gleeson
THINK
• THE SPEED OF INNOVATION MASTERCLASS
“How To Raise The Innovation Intelligence of Your Enterprise”
• 120 minutes with Dr Michael Hewitt-Gleeson
The Speed of Innovation MasterClass is a 2-hour interactive training workshop. It also includes the School of Thinking’s renowned ‘59 Minute Course in Thinking’. The purpose of this MasterClass is to double the participants speed of innovative thinking during the class! The class is provocative, cutting-edge and science-based, powerful, interactive and entertaining. It includes a series of 3-minutes drills. These drills guarantee the members will double their speed of innovation during the masterclass.
SELL
• THE NEWSELL MASTERCLASS
• 120 minutes with Dr Michael Hewitt-Gleeson
What is the number one most productive thing that any business owner or manager can do?
The most productive thing that any manager can do is to ensure that all their team members are skilled thinkers about better ways to increase their business revenues and to grow their margins. Those managers and employees that are not skilled thinkers at doing this are marking time, churning costly overheads and missing many of the opportunities for growth. The Newsell MasterClass members will learn how to use the two Newsell strategy switches: CVS TO BVS and UNCHECK TO CHECK.
• THE WOMBAT SELLING MASTERCLASS
• 120 minutes with Dr Michael Hewitt-Gleeson
Participants in this masterclass will leave with a new insight into the power of replication—online and offline—and how to exploit this power through word-of-mouth marketing. They will have developed at least two ways they can employ WOMBAT selling to accelerate their own business success.
WOMBAT stands for Word-Of-Mouth Buy And Tell (you can download the book WOMBAT Selling: How to sell by Word of Mouth here). The name of a customer is the basic unit of business measurement. One of your most valuable assets is your list of names—your database. The best way of adding names to your list is by Word of Mouth or WOM. This is sometimes called Buzz Marketing. WOM is when your existing customers tell someone on their own database about you and your offer. This kind of replication is very powerful and is the basis of WOMBAT selling or referral selling. A WOMBAT is a customer who becomes a virtual salesperson for your offer. They bought, they are happy, they tell others. This works best when the customer is very satisfied.
LEAD
• THE STRATEGY VS TACTICS MASTERCLASS
• 120 minutes with Dr Michael Hewitt-Gleeson
QUESTION: What is the difference between strategy and tactics and who cares?
In the military, because the bottom line is so severe, this is a fundamental question that all practitioners must be able to answer with clarity. Yet, very few people in business can give much more than a fuzzy answer to this question. This is a big problem. This helps to explain why the way in which so many businesspeople approach the game of business makes such little sense. They are reactive, not proactive. They make decisions in a vacuum. Many otherwise competent business leaders, when they decide to think and talk about strategy, end up focusing and thrashing around various tactical ideas. They end up missing the forest for the trees.
Participants in this masterclass will graduate with a clear understanding of the difference between strategy and tactics and will have developed at least two ways they can employ these concepts to accelerate their own business success. The class is thought-provoking, entertaining and practical. It has immediate application to the success of their business.
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Copyright © Michael Hewitt-Gleeson 2010. All rights reserved.