WHY
Why do people join SOT?
School of Thinking - Anyone • Anyplace • Anytime.
Different people join for different reasons, depending on their personal experience, mood and expectations. Here are some of them:
- Home/Family Use: Kids benefit by gaining a competitive edge over others. Also, the use of cognetics at home can provide a forum for family discussions about family matters.
- Career/Professional Use: Designers, architects, educators, CEO’s, computer professionals, scientists, entertainers, sports people, artists, salespeople, military leaders, olympic champions, royalty, religious leaders, college students, entrepreneurs, fashion designers, teenagers, senior executives, political leaders, authors, engineers, dancers, financiers, farmers, musicians, mathematicians, movie stars, union members, parents, nobility, soldiers, senior citizens, yuppies and baby boomers use cognetics and NewSell to give them a distinct advantage in their professional activities.
- Private Use: SOT software for the brain - amongst other things, enables the user to switch-on the cortex immediately and it only takes one second to use once it’s programmed in. This user friendliness has anabled the lay person to bring themselves all the way up to the cutting-edge of modern brain research and cognitive science.
- Leadership: The quiet confidence and dignity that comes from knowing that you are competent to make decisions and to think effectively and then act, are essential to leadership development.
- Keeping Up: As technology and research moves ahead, there is the fear that if other brainusers have brain software they may leave the non-user behind.
MIYAMOTO MUSASHI,17th Century Samurai Strategist Author, The Book of Five Rings:“The essence of strategy is that you must train day and night.”
SOT Members
SOT Members are:
- scientists
- movie stars
- farmers
- artists
- princes
- military leaders
- olympic champions
- CEOs
- religious leaders
- sports people
- sales people
- senior executives
- educators
- computer specialists
- law students
- marines
- entrepreneurs
- fashion designers
- teenagers
- political leaders
- authors
- actors
- engineers
- dancers
- doctors
- delinquents
- financiers
- musicians
- mathematicians
- TV stars
- union members
- parents
- nobility
- senior citizens
and many other Brainusers around the world. Dr Hewitt-Gleeson even presented an Honorary Membership to the Dalai Lama of Tibet!
Corporations
Many corporations and business organisations have used SOT training. Some are:
- IBM
- Ford
- General Electric
- ANZ Bank
- Shell
- Fernwood Health Clubs
- 3M Company
- Saudia Airlines
- American Airlines
- BMW
- Coca-Cola Amatil
- The Navajo Tribe
- Citicorp
- New York Hospital
- McLuhan & Davies Communications
- The Young Presidents Organization
- The Pentagon
- NASA
- Young & Rubicam
- Wella
- Cadbury Schweppes
- General Foods
- The White House
- The US Senate
- The State Department
- The United Nations
- St Kilda Football Club
- etc
TV, Magazines and Newspapers
SOT has been featured in numerous TV shows, newspapers, magazines and publications around the world including:
New York Times Education Supplement (Cover Story), New York Post, Los Angeles Times, Wall Street Journal, Christian Science Monitor, Rocky Mountain News, Toronto Star, Montreal Star, Herald Sun, Sydney Morning Herald, The Australian, The Age, The Australian Womens Weekly, Santa Barbara News Press, Us, Chemical Engineering, Self, GQ, Reason, Phi Delta Kappan, USAir, Success, Millions, Leaders, Working Woman, Boardroom Reports, Herald Sun, Sydney Morning Herald, BRW, Australian Financial Review etc.


February 24th, 2008 at 4:41 pm
WOW!!!
July 18th, 2007 at 3:21 am
I thought the use of Miaymoto Musashi was interesting. Looking at his life he truly progressed in mind from lethal to gentle. This was a herculean paradigm shift for him with his status in a culture that valued martial arts so highly. He was a true THINKER. Before the SOT training I might add. Just A little humor there!
January 22nd, 2007 at 4:30 am
Anything that can help increase my ability to analyze,or elevate my thinking or be able to tap into the collective unconscious inspires me,motivates me and overall thrills me-to me this is the greatest! I love learning anything new and on the cutting edge! thank you,June