SETH GODIN: 5 good ways to FAIL
Posted on September 3rd, 2010 by MichaelFrom Seth Godin’s blog … click through here:
••• This is well worth having a good long think about.
FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors.
FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ads and copy.
FAIL OCCASIONALLY: Working mockups. Playtesting sessions. Board meetings.
FAIL RARELY: Interactions with small groups of actual users and customers.
FAIL NEVER: Keeping promises to your constituents.
