School of Thinking

SETH GODIN: 5 good ways to FAIL

Posted on September 3rd, 2010 by Michael

From Seth Godin’s blog … click through here:

••• This is well worth having a good long think about.

FAIL OFTEN: Ideas that challenge the status quo. Proposals. Brainstorms. Concepts that open doors.

FAIL FREQUENTLY: Prototypes. Spreadsheets. Sample ads and copy.

FAIL OCCASIONALLY: Working mockups. Playtesting sessions. Board meetings.

FAIL RARELY: Interactions with small groups of actual users and customers.

FAIL NEVER: Keeping promises to your constituents.

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9 Responses to “SETH GODIN: 5 good ways to FAIL”


  1. Denis Says:

    I need to work harder om lesson plans and ways to present in an interesting way . I have these students fout over forty lesson , twenty learning outcomes and exams for them to pass . So I had better get rehearsing .

  2. harvey Says:

    i ve learnt most my life lessons from failures,and will continue to do so,
    as long as they are not the same failures,i beleive my life would be fruitful,to fear failure is to fear life itself.

  3. MARIO Says:

    thats a challenge that flies in the face of everything we have always known as being normal behaviour. we are always embarrassed by failure and so try to avoid it at all cost, to the point of avoiding the task if we think failure is a probable result.

  4. john schofield Says:

    Yes we have been taught to be afraid of failure; and there may be a coincidence that fail and afraid share AI in the middle (plus there is an f there)

    Yes we can welcome failure and learn from it but it can be expensive. It is cheaper to learn from others’ failures; but of course a failure is only a failure if it is acknowledged as such. It has been said that Edison when told that he had failed again said – I have found out 10,000 ways it won’t work; and went on to invent the incandescent light. He was a prolific inventor who learned from every “failure”

  5. Julio Says:

    Wow! But If I dont fail I dont get proper feedback to (re)align my actions and help understand why i do fail.

  6. Tricia Perkins Says:

    Failure is one of the greatest teachers of life that there is!! Provided that you are prepared to learn from it!! You either learn to rise out of it to new heights or you SINK!!!

  7. McLytton Says:

    It all makes sense.

  8. 5 good ways to FAIL – from Seth Godin via School of Thinking « Think LAB Says:

    [...] of Thinking fail, failure, School of Thinking, seth godin Great point about failing, from School of Thinking » Blog Archive » SETH GODIN: 5 good ways to FAIL. Originally From Seth Godin’s blog … click through [...]

  9. Mike Biggs Says:

    I couldn’t agree more.

    Fail – learn – fail – learn – fail – learn