School of Thinking

What is ‘design thinking’?

Posted on December 3rd, 2009 by Michael

Tim Brown is the CEO and president of IDEO, an innovation and design firm with headquarters in Palo Alto, California.

• In his HBR article Tim Brown talks about Design Thinking:

His designs have won numerous awards and been exhibited at the Museum of Modern Art in New York, the Axis Gallery in Tokyo, and the Design Museum in London.


• Click here for Tim Brown’s TED talk

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One Response to “What is ‘design thinking’?”


  1. hrobson Says:

    adding plus or minus to an idea.designs a 10x better idea,maybe a good enough reason to redesign.