I’ve been asked to go to Sydney on Thursday to talk to the business and government leaders of the great city on the harbour.

They will gather together over a luncheon. I’ve been asked to give them some advice on what kind of strategic thinking they should consider for the first business quarter of 2009. I have 30 minutes.

I’m going to tell them that there’s never been a better time to multiply their business by ten!

I’ll explain what I mean, I’ll give tell them about the GE X10 case study. When Jack Welch used x10 thinking to multiply GE by ten from a $35 billion to a $300 billion enterprise. I’ll even give them a copy of two of my books that explains how to do x10 thinking. X10 thinking is also called ‘tentimes thinking’.

Why Now?
Then there’ll be questions. I expect the first question will be “Why now?” Why has there’s never been a better time than now?

The reason is: APPETITE. There is a growing appetite for change.

Why is appetite so important as a prerequisite for change? Just suppose you are talking to some people who’ve just finished a big feast. You offer them a meal that’s ten times more nutritious than the feast that just filled their bellies. Even if they can see that what you’re saying is true they still won’t be interested. Why? Because they are NOT HUNGRY! They have no appetitie.

In recent years business and government have been feasting and their bellies have been full. But things have changed. That was then this is now. That era became extinct in 2008.

Now it’s 2009 and we are in a whole new era. And guess what? People are hungry again. They now have an APPETITE for change.

An Appetite for Change
So if you have a more nutritious meal to offer people whose bellies are no longer full. You are now talking to people who have an APPETITE. There is no stronger darwinian imperative than APPETITE.

Your Business X10
That’s why I say there’s never been a better time to multiply your business by ten.

••• Click through for more on x10 thinking …

••• Also , a new version of x10 thinking called CRICKET THINKING …

This entry was posted on Tuesday, January 20th, 2009 at 7:33 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.