The Funny Feeling Inside Your Head …
According to Wikipedia: Cognitive dissonance is a psychological state that describes the uncomfortable feeling between what one holds to be true and what one knows to be true.
Similar to ambivalence, the term cognitive dissonance describes conflicting thoughts or beliefs (cognitions) that occur:
- at the same time, or
- when engaged in behaviors that conflict with one’s beliefs.
In academic literature, the term refers to attempts to reduce the discomfort of conflicting thoughts, by performing actions that are opposite to one’s beliefs.