Comments on: Think Darwin!: On solving the wrong problem … http://www.schoolofthinking.org/2008/on-solving-the-wrong-problem/ Escape - Search - Think Fri, 12 Mar 2010 02:53:04 +1100 http://wordpress.org/?v=2.8.4 hourly 1 By: David Gillespie http://www.schoolofthinking.org/2008/on-solving-the-wrong-problem/#comment-59534 David Gillespie Fri, 01 Aug 2008 04:17:04 +0000 http://www.schoolofthinking.org/?p=860#comment-59534 Michael, this is a timely blog post! I was writing just this morning about Glen Wheatley's latest venture, a digital radio service that fails to understand the fundamental shift in media, moving from broadcasting and a one-to-many model to niche-casting and many-to-many. The issue of course is these decisions are being made by executives with a vested interest in keeping things as much the same as they have been as possible. I don't expect Mr. Wheatley's latest offering to last long out of the gate, for the simple reason tat he has focussed on a new medium for delivery and not on delivering what people want. As you say, he solved the wrong problem. Michael, this is a timely blog post! I was writing just this morning about Glen Wheatley’s latest venture, a digital radio service that fails to understand the fundamental shift in media, moving from broadcasting and a one-to-many model to niche-casting and many-to-many.

The issue of course is these decisions are being made by executives with a vested interest in keeping things as much the same as they have been as possible. I don’t expect Mr. Wheatley’s latest offering to last long out of the gate, for the simple reason tat he has focussed on a new medium for delivery and not on delivering what people want.

As you say, he solved the wrong problem.

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